Lately, a lot of foreign brands have shown interest in investment in Pakistan’s Fashion Industry. As a result, we can see the growing confidence and attraction of international clothing brands in Pakistan. We can witness this by the launch of the most expensive brand in Pakistan on a day-to-day basis.
Pakistan’s Fashion Industry is evolving with each passing day, creating room for international brands to set in. Further, to keep pace with the fast-changing consumer demands, foreign brands are providing quality stuff. As a result, they are giving competition to local brands and transforming the fashion industry rapidly. Many of these international brands in Pakistan are now online – capitalizing on the e-commerce boom.
Let’s have a quick review of the best brands in Pakistan:
- Debenhams
Debenhams is a British multinational brand that operates through a departmental store format. The brand is a multi-brand store that keeps products of its own and products of other renowned brands. The brand started in Pakistan with its first-ever store in Karachi’s Dolmen City Mall. The store has products of its brand by the name Principles and also consists of other brands such as Fiorelli, Dorothy Perkins, and Phase Eight. Debenhams also deals in international makeup brands such as YSL.
- Accessorize
As the name suggests, London, UK brand accessorize is all about your little fashion needs. The brand offers accessory fashion products such as jewelry, bags, hats, etc. The brand in Pakistan is seen to serve the niche market and has fabulous designs for its various categories.
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- NEXT
From Ireland, Next has come to serve the customers to Pakistan to almost every leading mall in Pakistan. Next is known for its fashion products such as clothing, footwear, and accessories. It is a complete family store as it offers products for all ages and genders. There are products for men, women, and children. It is a complete one-stop solution to everyone’s fashion needs.
- MANGO
One of the favorites for ladies in Pakistan is Mango, a leading women fashion house. The company originates from Spain and has set a strong foot in the fashion industry of Pakistan. Its stores in Pakistan offer clothing, footwear, handbags, and accessories for women and takes care of all their lady fashion needs.
- Pepe Jeans
Pepe Jeans is one remarkable casual wear brand and produces one of the most high-quality denim jeans and jackets. It was founded in London, the United Kingdom in about 1973 and brought an entirely different trend of Jeanswear for both men and women. It is currently headquartered in Spain. It has now expanded to many stores all across the world, including Pakistan, where it has a lot of consumer growth among youth. Pepe Jeans launched its first Pakistani outlet in Centaurus Mall Islamabad, but now it is also available at Vogue Towers, Lahore.
- Giordano
Giordano, a famous retail outlet that popped up in the mall of Pakistan a couple of years ago, is a Honk Kong based apparel retail and fashion store. The brand started initially back in 1981 and now operates in thirty different countries, one of which is Pakistan. Giordano deals in men and women fashion and has a wide range of products from clothing to footwear and accessories.
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- Nike
Nike is one of the most recognized and leading sportive brands that has practically ruled the fashion approaches of athletes and models from as long as it came into being. From producing the most authentic and qualitative sportive shoes to gym clothing to athlete-wear and casual wear to what not. What makes it even more superior is its international business which has expanded to more than 100 countries in the world and is making quite a progress in Pakistan as well. Nike cleverly markets its products under its brand names such as Nike Golf, Nike Pro, Nike Skateboarding and subsidiaries, and more. Only in 2014, the brand was assigned the worth of $19 billion, which proved how valuable it is for sports business.
- Dockers
A brand based in San Francisco USA, Dockers is one of the leading international men’s fashion retail stores available for Pakistani customers. The brand is located in almost every mall of Pakistan and deals in men’s wear such as pants, polos, tee shirts, and accessories. Dockers are renowned for their famous khakis which you can easily get from their retail outlets or their online store.
- Levi’s
Levi’s is one of the most prestigious and valuable privately-owned clothing retail in America and is one of the known denim jeans brands with high consumer growth. It was established in about 1853 and is currently headquartered in San Francisco, California, US. It has about 2,800 stores worldwide operated by the company. It generated an impressive revenue of about $4 billion in just 2015. It is the most known and preferred brand of denim jeans worldwide and has a high growth of buyers among youth. Quite recognized in Pakistan as well, with a number of stores in various malls.
There is no sector of business in Pakistan that is not infiltrated with international names. All international brands in Pakistan are now online.
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